Welcome to Portland SEO Services
The truth is that if you are typing in Google Portland SEO, SEO in Portland or other related terms is because you know enough about what Search Engine Optimization in Portland can do for you or for your business.
People and other companies tend to make Search Engine Optimization something difficult to understand. The reality is that SEO is one of the most simple things to understand. It is a question of talking in an understandable simple way.
Now, simple doesn't mean easy, but the concept of ranking in the Search Engines like Google, Yahoo, or Bing is no secret any more.
By the time you finish reading this you will know "all the secrets" about ranking a website on Google, because the secret is that there is no secret.
Lets talk about the biggest "lie" about this topic.
The biggest lie: The content is king
While it is true that you need to have good content for your visitors it is not true that if you have good content you will rank better. In fact I am planning in not editing this article, with all the grammar mistakes I am going to make (my mother language is Spanish and my English grammar is not the best, I actually outsource the content-grammar-correction for my clients to professional writers with my indications).
What you need to take in consideration is writing the keywords in a 2% density in your articles and through your website and adding a ton of variations and synonyms.
2% density just means that if you write 100 words, 2 of them are your target keyword. As an example, you will find the keyword Portland SEO in this article various times because is the keyword I am going to rank. You might see variations like: SEO Portland, Portland SEO services, Portland SEO company, portland seo consultant, even Portland Search Engine Optimization.
The problem with this is that when you are writing for people, instead for Search Engines, you need to make sense and if I say something like: If you are looking for SEO Portland you are in the right place! It is not a well form sentence and this is just the challenge of the writing, but in general if you write enough variations, synonyms and what it is called LSI terms (just a fancy way to say variations) you are OK.
Then you throw your keyword in some titles, add a couple of links to authority sites that are not your direct competitors (authority sites = important pages in your market on in general. Wikipedia is a good example) and this will help your rankings too (not strictly necessary though).
In my case I am going to link to Wiki: Search Engine Optimization and lets also do Moz, that basically is a website related to inbound marketing (don't need to worry about that...)
When you are working and doing optimization for your website you also need to take in consideration the MEDIA. This means that Google likes variation, and "He" likes images and videos (I assume that Google is a "He"? Well I am going to call Google a "She"). So she likes images and videos and the way to optimize them is again pretty simple.
Video about how to optimize your images for SEO purposes:
So I just added a video and I know that this is going to make Google happy.
Portland SEO services for local business: Videos
Ok so by now we are almost done with what it is called "online optimization" or "how to have your website ready for back linking.
To optimize a video, you just need to follow the same principles I just told you: Name the file with your keywrod - in this case the same as the title -. Create a title with your keyword (If you take a look, the last video title is: Portland SEO consultant: how to optimize an imag. It contains my keywords as well). And then you add a description with your keywords and variations. Theoretically, the more longer the article, the better.
Then add a couple of tags, in my case Portland, SEO, consultant, (separated by comas for the tags), and then go to advanced and add the city and day that the video was recorded if you are doing a video for local purposes.
You see, on Video location just type Portland, OR if you are in Portland and add the recording date you want.
OK this is it for on-page optimization for Portland SEO.
Creating backlinks and ranking your website
This is the part called "offline SEO", that it is just creating backlinks to your website.
A "backlink" is just a link that points back to your website.
So if I create a link like this: Competitor research tool this means that I am creating a backlink to the other website.
Nice, so we have to important parameters about backlinks and one fundamental to do proper SEO in Portland:
Parameters: Quality and Quantity
Fundamental: Anchor text
If you want to know more about this, just clic on the bottom of this page and you can keep reading. If you think or feel that you have read enough and you don't want to read more "poor grammar" paragraphs just give me a call at 503 451 3904 and lets get you more clients (or just go to the contact page here). If you insist in reading more, just click here (coming soon).